We all love statistics in business, economists, business owners, entrepreneurs like a good graph. With good reason too, without statistics, analysis and financial plotting we would all be up sh*t creek, because that would be like a blind man fighting on the front line.So which are the most important statistics to a business? well this can depend a great deal on the area of business being traded in. Selling Fish for example - statistics are less critical, but they definately still care whether over the last 5 years their haul has increased in tonnage of fish or not. Assuming your business is online - which if your reading this the chances are this applies, then statistical analysis divides the online-elite with the semi-profitable.

Competitiveness heightens the effectiveness of statistical analysis as a refinement process, not to mention the freely available tools and data to make the whole process quicker and easier.

As an e-commerce outfit you may focus on sales, best selling products, geography of orders, profit percentage etc. All are great to help you predict future trends, maximise on sales and cut overheads.

SEO, SEM and online marketeers alike tend to focus on unique visits per day, ROI (return on investment), effective cpm, CTR (Click through ratio), impressions and suchlike.

So if you are in a service providing position, whether you operate an seo company, hosting solutions, advertising management, account services and suchlike, Statistical reports and information can be a great add value tool. It is quick and easy to write a few php scripts that monitor referrers, page load times, click through ratios, advertisement impressions, geo positions etc. and then creating an easy to view ’statistical’ system for your end users/customers will only add value to your packages. Not to mention the positive of adding value, provided you offer relative statistics that are simple and offer HELPFUL numbers then the business’s and people you sell too will likely use them to refine their own actions, growing their business and their esteem for you providing them such a useful refinement system.

Creating tools that will allow your business customers to do better business will be positive exponentially and is well worth the programming time.

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