…ok so the title is a little over dramatic, it is probably not the case that google is completely dropping pagerank. The word on the line is that a large number of websites are experiencing drops in their google pagerank, as if a pr update is in progress, however I am yet to hear of any pagerank increments so I am doubtful that a full update is taking place.

Personally it does make me think that perhaps google are up to something, I mean for example raising the bar? Perhaps in the coming weeks/months/days google will announce a new bar so as web people everywhere can discuss and aim for it. This would fit with the mass consensus of page rank drops without any increases, although as much as hinting a higher bar of entry it could also mark the beginning in the decline in the use of page rank.

After all pagerank is unfortunately used a lot by people buying and selling links to gauge the quality of the link for sale, so I could see google saying ‘abuse it and loose it’. It isn’t a defining factor in buying and selling links but I can see it would be one way they could combat it slightly.

In the end its unknown really how much google are willing to do to combat people selling links, scrapping page rank could just be the start…..not that that’s what’s necessarily happening - no doubt there will be a post from someone victorious as the first raised pr in no time at all.

…lets just hope its me